Deciding to become a freelance copywriter is a major step. To ensure it’s a longterm move you will have to find plenty of clients, which can be difficult task when first launching your business. It can take months, if not a few years, to grow a stable customer base to keep your profits at a stable level. So you need to make sure you have sufficient money to survive half a year before you get started and you never cease marketing yourself and searching for clients.
Here are some of the ways you can get paying customers for your freelance business:
Contact local agencies which use freelance copywriters
Local marketing and website development agencies can be a goldmine of freelance copywriting assignments paid at a high rate of pay.. Since they are larger companies they are going to naturally manage larger businesses and brands than you would be likely to connect with as a self employed copywriter on your own. Whilst the bigger agencies might already have copywriters internally, many of the smaller ones will likely outsource business copywriting agency work to a pool of local copywriters to keep their headcount and costs down.
Attending face to face business networking functions
With competition for customers online leading to salaries to drop dramatically, the most sensible strategy is to hunt for clients in your local area. Business owners naturally prefer to do business with those they’ve met in the real world. So you should be getting out there, shaking hands and meeting local business leaders at every opportunity.
If you check with your local Chamber of Commerce or business support organisations you will probably find an active business networking scene in your neighbourhood. These networking events are usually hosted over an early morning breakfast in a local restaurant or in local hotel function room.
You may find that many networking events charge an entrance fee for attendance, which normally includes refreshments and food. It is, however, usually possible to find odd events you can attend without having to pay. You could even consider arranging an event on your own through websites like Facebook, Meetup or LinkedIn. Simply schedule a networking get together and then invite people in your local business community to participate and then to invite their business contacts.
Whereas Facebook is for fun, LinkedIn is focused on business. Rather than party photos, Farmville and posting witty comments, people use LinkedIn as a professional networking tool to connect with people they’ve worked with and people they would like to. So it’s a wise decision to get involved by setting up a user profile and engaging with colleagues you’ve worked with previously and people you would like to work with in the foreseeable future.
A sensible starting point is linking with work colleagues from your previous positions to build your network. It’s also possible to use LinkedIn to identify small businesses in your local area that might call for your skills and who you can approach for freelance assignments.
Contacting by phone companies looking for work might sound like a daunting task. It might be annoying, but getting in touch with local firms that could need a copywriter is more effective than merely sending mountains of emails. Sending unrequested e-mail is not likely going to get the result you want, unless you wish to irritate people and be classed a spammer. Making the effort to pick up the phone, on the other hand, gives you the chance to discuss your copywriting services in a more human manner that can build a relationship and give you the opportunity of securing some freelance copywriting work.
As a freelance worker you simply can’t afford to take it easy and wait for enquries to appear in your email inbox. So rather than sit at home awaiting the phone to ring or perhaps for people to find your web-site and contact you, keep promoting your buisiness to local firms to grow your client base and salary.